This is my final project for BCM322 (Global Media Interventions). It highlights the impact of sexual assault and domestic violence at a global, national and personal level and recognises those who are intervening. Below is the contextual essay to support the video.
This Digital Artefact (DA) that I have created has been a huge talking point in the media in the last year and I hope that those who watch it feel the emotion and horror of the situation. The #MeToo Campaign started in 2006 by Tarana Burke and it was resurfaced in 2017 by Alyssa Milano who wanted to share the enormity of the situation. The “If England gets beaten, so will she” campaign, created by the UK National Centre for Domestic Violence (NCDV) highlighted the issue. One year on since the shockwave and ripple effect of people coming forward, research has highlighted the significance of the situation. “Calls for help rise during large sporting matches such as the World Cup or the State of Origin” (News.com 2018 and Triple J Hack 2018).
Throughout my DA I have attempted to show the depth of the issue, along with different interventions that have been addressed. I am aware that I have put a lot into one minute, but that articulates the magnitude.
I chose to talk about sexual assault and domestic violence (SA&DV) because it is something I am passionate about as I am a victim myself. My key aim is to raise awareness of the severity of the situation and that it can happen to anyone. The video is created to help people talk about the situation and show the severity so that victims know that they are not alone.
The opening scene (first 20 seconds) is a snippet of Alyssa Milano’s poetic prayer for victims. I used Milano at the beginning because she started the conversation again and brought the situation into the light again. Then, images from the “If England gets beaten, so will she” campaign and how it became a worldwide phenonium during the 2018 Soccer World Cup. The ripple transitions show the multiplying effect on nations in the World Cup such as Switzerland, Japan, Belgium and France (News.com, 2018). This was important to show because global media outlets began talking about SA&DV. The campaign and alarming statistics were worth talking about – domestic abuse rose by 38% when England lost (Sullivan R, 2018).
Not long after, the Triple J Hack team covered the story and Australian statistics were revealed, highlighting the impact of alcohol at sporting matches. The reverse impact of the pouring of a beer clip emphasises people sought help and the number of calls to helplines increased.
Throughout my research, gender equality was a reoccurring theme. Metz and Calmet (2018), state that ‘gender equality is real… past history plays into the persistence of violence toward women’. I chose not to focus on gender equality because communicating this effectively would not have been possible as it is a huge topic. While I recognise it’s an important topic, I did not want to gender stereotype either as violence happens to all people, not just women.
The creative effects such as the transitions and colouring of the images, endeavour to create a concise project that did not need many words to express the magnitude of SA&DV in the hope to create an emotional impact.
I purposely worked the DA to show multiple interventionalists at different levels – global, national and personal. The personal level hoped to create the element of surprise – sexual assault and domestic violence can happen to anyone and it is time for us to start creating awareness.
If you or someone you know needs help, you can contact:
Lifeline: 13 11 14
Beyond Blue: 13 11 14
Police: 000 or 112
Alyssa Milano Twitter, last viewed 20 October 2018, <https://twitter.com/alyssa_milano/status/919659438700670976?lang=en>.
Alyssa Milano Twitter, last viewed 20 October 2018, <https://twitter.com/alyssa_milano/status/1045122409974706176?lang=en>.
Burke, L 2018, The #MeToo Shockwave: how the movement has reverberated around the world, The Telegraph UK, last viewed 22 October 2018, <https://www.telegraph.co.uk/news/world/metoo-shockwave/>.
Commonwealth of Australia, 2018, When we excuse disrespect it can grow into violence, Australian Government, last viewed 22 October 2018, <https://www.respect.gov.au/>.
El Jordinho, 2015, Brisbane Broncos vs North Queensland Cowboys 2015 Grandfinal, last viewed 22 October 2018, <https://www.youtube.com/watch?v=Dcutdzl0tRk>.
Ending Domestic Abuse, 2018, About Domestic Abuse, Safe Lives, last viewed 22 October 2018, <http://safelives.org.uk/policy-evidence/about-domestic-abuse?gclid=CjwKCAjwx7DeBRBJEiwA9MeX_KFc9eA1Rgb3aeB3Y1u9d8vASJqveznAvIHNn_gLv07soi6iLUMBiRoCypMQAvD_BwE>.
Google Images, 2018, Domestic Violence, Google, last viewed 22 October 2018, <https://www.google.com.au/search?q=domestic+violence&tbm=isch&tbs=rimg:CfMjNQgzwyeMIjiZEhuhM42xd5H3EFsTNsR8mxNPS1StX_1WFGUniYvjZ2hEDJkKpFg8RlLrbW93K0yjdz7pB-A9UkCoSCZkSG6EzjbF3EaXBg2JsKj1NKhIJkfcQWxM2xHwRVSDB2vt-yvMqEgmbE09LVK1f9RGo38ff-C2JVSoSCYUZSeJi-NnaERRJgoGkNYi2KhIJEQMmQqkWDxERQZW1cj-jz48qEgmUuttb3crTKBEvJ0zvtzUmsSoSCd3PukH4D1SQEQpQHhtrcOwO&tbo=u&sa=X&ved=2ahUKEwjlj-2A65jeAhXEPY8KHeuIAqUQ9C96BAgBEBs&biw=1440&bih=748&dpr=1.5#imgrc=j-nUSp-y-Xo8aM:>.
Kirby, S Francis, B 2018, ‘If England gets beaten, so will she’ – the link between World Cup and Violence explained, The Conversation, last viewed 22 October 2018, <https://theconversation.com/if-england-gets-beaten-so-will-she-the-link-between-world-cup-and-violence-explained-99769>.
McCormack, A 2018, Like Clockwork, calls to 1800 Respect spiked over the footy finals weekend, Triple J Hack, last viewed 22 October 2018, <https://www.abc.net.au/triplej/programs/hack/domestic-violence-footy-finals/10356612>.
Metz, C Calmet, J Thevenot, A 2018, Women Subjected to Domestic Violence: The Impossibility of Separation, Psychoanalytic Psychology, pp. 1 – 7.
National Centre for Domestic Violence, 2018, Home Page, National Centre for Domestic Violence, last viewed 22 October 2018, <https://www.ncdv.org.uk/>.
Sullivan, R 2018, ‘If England gets beaten, so will she: Shocking campaign shows domestic violence incidents spike during the world cup, News.Com.Au, last viewed 23 October 2018, < https://www.news.com.au/lifestyle/real-life/news-life/if-england-gets-beaten-so-will-she-shocking-campaign-shows-domestic-violence-incidents-spike-during-world-cup/news-story/56737284a00bf789d0906b8db55b6391>.
Tilley, T 2018, Underpaid hospitality staff, domestic violence during sport, NAIDOC week and WA police apology, Triple J Hack, Podcast, 12 July 2018, last viewed 23 October 2018, <https://www.abc.net.au/triplej/programs/hack/hack/9951832?fbclid=IwAR3uhkYFKTVm41jkW-pmPncpl3DY1Sl2BgTjBSzN–LXpcjLE30XyPurPwY>.