EDITED VERSION – ARE ANXIETIES JUSTIFIED WITHIN AND FROM THE MEDIA?

Week two of UOW – BCM110 discussed the theory of the media effects. It all started in the 18th and 19th century when Gothic novels took effect and mass media started to be produced along with the growth of literacy. For example the famous “Red Barn Murder” was introduced as broadways, plays, films, music, pottery and lots more (Turnbull, S 2015).

Often something goes wrong between the media sending out a message and the message being received by the audience. This in the lecture was referred to as encoding and decoding. The sender encodes a message and the receiver decodes the message, and it is often not what is seen or meant to be – often having the message taken the wrong way. This is all to do with interpretation of what the receiver receives from the encoded message. (Turnbull, S 2015).

Current anxieties within the media are surrounding us every day. We may not realise it at all, we might not realise if we are a victim or are guilty of convicting these anxieties.

Cyber-bullying, cyber-stalking, anti-social behaviours, consumerism and loss of innocence are all anxieties that affect everyone, at least once or more in their life. These anxieties have surely affected everyone, even the most famous or just the plain, ordinary person on your feed.

Cyber bullying can be defined as bullying that takes place using electronic technology (<http://www.stopbullying.gov/cyberbullying/what-is-it/>, 2015) . Everyone has surely been a victim of cyber-bullying. If you haven’t been, 1. You’re lucky and 2. You must have been taught well how to stay away from trouble. It is one of the most serious anxieties that teenagers in particular have experienced. Statistics show that within Australia alone, 27% of primary school students and high school students have reported that they have been bullied in 2014, this is lower than 38% in 2006 (<http://nobullying.com/bullying-statistics-in-australia/>, 2014) , but is still incredibly high leaving many students and young adults vulnerable as there could be many more cases not reported. If we look at Lasswell’s Communication Model, it is described as a message being sent saying something which then gets channelled by a medium to the receiver receiving the message leaving an effect on the person (<http://communicationtheory.org/lasswells-model/> n.d) whether it is positive or negative. If we look at how cyber bullying affects so many people it is because they don’t stop when the message is being turned into the medium, and they still received the hurtful message which would be classified as cyber bullying – affecting the receiver in a negative way. This leaves a negative impact on the individual that has been victimised to cyber bullying and can often leave the victim feeling, lonely, depressed and even suicidal at the worst. There has been an increase of known and reported suicides since cyber bullying has become a larger issue within the media.

When I asked the two girls I was babysitting (8 years and 10 years old) the other night, about what they thought of the media and the violence portrayed they gave me quite good answers surprising me – thinking why I didn’t think about this. I asked them a set of questions and explained the cultivation theory and this is what I got:

Question: Do you think the media impacts you when you see violence i.e. on the TV?

Answer: No, I don’t have the equipment like the swords and the magic powers (They were watching Merlin at the time on ABC3).

I then continued to ask them if they thought that their parents influenced them about the proper way to act and so on – the answer, a straight out “yes”.

I then found this very interesting and went on to ask why do you think children copy? They said because children are still learning and developing and they see these people on the television and in the media as role models.

“So then why don’t children copy cartoons?” I asked, “because cartoons are more interesting, entertaining and not realistic.”

These answers simply amazed me, I don’t know if it’s because I didn’t think they could answer me in such ways or even give me a good response, but I went on and explained the feral animal and emerging of innocence idea discussed in the BCM110 lecture and asked what they thought. Their response in terms of the ‘feral animal children’, “they have much higher energy levels” and now as I am writing this and I think about their answer, it makes sense – children now a days are not getting the activities and outside play that we would get as children. They come home and watch TV or play on their iPad or device compared to when we “generation Y” would come home, do our homework and go and play in the street until the street lights came on and we were lucky if we were allowed one hour on the internet. It’s all coming to me now, as it all unfolds at bed time.

I then continued to ask the girls about Road Runner and Coyote and whether or not this had an impact on their actions. They looked at my stunned like ‘what on earth – NO!’ They explained that Looney Tunes has a funny side which looses the idea of violence in the clips they watch AND that laughter gives off positive energy. My goodness, I don’t know where these girls pulled these ideas out of their head just before bed time, but they opened up a whole new world of my thoughts about the media and what they portray.

Therefore, it is easy to say that the anxieties in the media such as cyber bullying can be a serious issue and how it happens can be portrayed through Lasswell’s Communication Model. The model is important in showing where the message is received leaving a negative effect on the individuals involved. The sending and decoding of a message is vitally important when it comes to what the media shows because of the amount of viewers there are and how easily all types of media can be accessed and by who.

I have come to this theory that I want to leave with my readers to hear their thoughts:

If the media stops showing the violence around the world, will it all eventually stop? And what if we only show positive things within the media?

References

Communication theory n.d., viewed 19 April 2015, <http://communicationtheory.org/lasswells-model/>.

NoBullying.com, 2014. Bullying Statistics in Australia. Viewed 22 March 2015, <http://nobullying.com/bullying-statistics-in-australia/>.

StopBullying.gov 2015. What is Cyberbullying, Viewed 22 March 2015, <http://www.stopbullying.gov/cyberbullying/what-is-it/>.

Turnbull, S 2015, Media Mythbusting: ‘Television Makes you Fat’, University of Wollongong, Wollongong.

#HeForShe

The Public Sphere was a theory created by Jurgen Habermas which looked at a metaphorical environment where people come together to discuss issues and challenge them into a debate of conversation where opinions are formed. It’s an important concept within Communications and Media as it involves the discussion and movements of important issues and popular culture within society (Turnbull, S 2015).

He For She is movement for gender equality formed on the 20th of September 2014. It is an organisation supported by the UN Women fighting for equal rights all over the world for all women. Gender equality was first led by women for women which were a struggle due to the conceived idea of male and female roles in society. The good news is though that now a day’s men have started to address the inequalities and discrimination faced by women and girls around the world. The goal is for men and women perceptions of equality being met half way in order to remove any stigmas or inequality that there is in society. He For She is an organisation that is recognizing participation for Human Rights regarding all forms of violence and discrimination faced by females in the world. (http://www.heforshe.org/, 2015).

You can sign up if you want to join the movement by going to http://www.heforshe.org/, you also get a “Kit”, you can download this by clicking on the “Action Kit” tab which demonstrates how you can implement the actions of removing gender inequality.

This issue of equality for women and the He For She Movement has contributed significantly to the Mediated Public Sphere as it is a well known around the world and is a constant issue that is reviewed and discussed within the United Nations (UN). The UN has a group inside of it called UN Women which is the founder of the organisation and has dedicated themselves to the issue of gender inequality and the empowerment through women.

The He For She movement has many celebrities involved it is that well known. Having these celebrities like Emma Watson involved has made a huge contribution to the He For She movement as it has become even more well known as she has advocated for gender equality. Emma Watson has not only backed this campaign but launched it to the world and to the UN. Her speech was powerful, emotion and inspiring to ensure that this campaign is backed and that change starts to happen. Other key people involved with the movement are Kiefer Sutherland and Wolf Blitzer (let’s face it, I have no idea who these people are, do you?)

For those who haven’t seen or heard of Emma Watson’s speech to the UN and the world about the issue of gender equality, I strongly advise that you watch it, you can find the link below:

https://www.youtube.com/watch?v=p-iFl4qhBsE

‘After the speech she went public to Facebook and social media and here are some of the awesome, amazing, kick-ass points she made that I want to leave with you:

  • “I think it starts young, I think it starts really young with girls and boys being told what they can be”
  • “For women, it’s about feeling comfortable about admitting that there’s a problem”
  • “If you believe in equality, you’re a feminist. Sorry to tell you”
  • “We don’t acknowledge how much pressure we put on men to conform”
  • “We need yin and yang. We need balance. We need female representation. We need female leadership.”’

(http://www.mtv.com/news/2099403/10-kickass-things-emma-watson-said-during-the-he-for-she-facebook-conversation/, 2015).

The He For She movement has significantly contributed to the Public Sphere as it has 275,706 men that have joined the campaign and it continues to grow every day. The public sphere comes to show how important issues are now-a-days and how much they can grow through campaigns and the media.

References

Emma Watson UN speech, 2015 YouTube, viewd 4 April 2015 <https://www.youtube.com/watch?v=p-iFl4qhBsE>.

Emma Watson Gender equality is your issue too | UN Women – Headquarters. 2015. Emma Watson Gender equality is your issue too | UN Women – Headquarters, viewed 4 April 2015, <http://www.unwomen.org/en/news/stories/2014/9/emma-watson-gender-equality-is-your-issue-too>.

HeForShe. 2015. Home – HeForShe, viewed 4 April 2015, <http://www.heforshe.org/>.

Wikipedia, 2015. HeForShe, viewed 4 April 2015 <http://en.wikipedia.org/wiki/HeForShe>.

MTV, 2015. 10 Kickass Things Emma Watson Said During The He For She Facebook Conversation, viewed 4 April 2015 <http://www.mtv.com/news/2099403/10-kickass-things-emma-watson-said-during-the-he-for-she-facebook-conversation/>.

POWER, ACCESS, CONTROL, PRIVACY

Does it matter who ‘owns’ the media?  Who owns the media you use? Does this make a difference?

It’s a simple but complex question this week. Yes it does matter – but why?

There are four main people who ‘own’ the media – Bruce Gordon, Rupert Murdoch, Kerry Stokes and Gina Rinehart – all playing a big influence on what we see and how we see things that the media portray. The control of Ideology has been a big influence on the world ever since Hitler controlled the idea of ideology in the 1930’s. He did this through the propaganda to win public support within the political system (http://www.theholocaustexplained.org/ks4/the-nazification-of-germany/impact-of-the-nazi-state/how-did-the-nazis-use-propaganda/#.VRnFVfk0V8E). This showed massive amounts of POWER and how Hitler was able to use this propaganda to gain supporters and followers during the Nazi period.

Being able to have ACCESS to practically every possible type of media source available can be quite scary, but also a positive experience – if you use it properly. Everyone, no matter how hard you are to find on Facebook or how private you think your settings are, someone is always able to find you and the things you post. Everyone has access and that is the beauty of living in the world where everyone is interconnected.

The owners of the media Bruce Gordon (Australian Television Network, WIN Corporation), Rupert Murdoch (News Limited), Kerry Stokes (The Seven Network), Gina Rinehart (Share holder of Fairfax Media and Ten Network), Mark Zuckerberg (Facebook), all own and control what we see in the media. Media reaches everyone in the world no matter where you are and the truth gets twisted to the way that the media owners want you to see it. No matter what the media will ALWAYS be CONTROLLED by someone – generally with plenty of money so we need to be conscious of bias media influences when viewing the media.

Although during the topic of who owns the media, it is very important to consider that we all in a way own the media. Wondering why? It is because we have to ability to produce and be a part of the media now a day’s more than we ever could have 20 years ago. We all have some sort of media accounts – Facebook, Instagram, Twitter, etc. – we control what we see and what we post and how far the posts can go in terms of your privacy settings used on your accounts. Your PRIVACY settings allow you to have no one see your information and posts or allow the whole world to see these posts. Let’s look at example – we all know the unknown colour of the Blue and Black or White and Gold dress. That picture was circulated so quickly around the world via multiple types of media sources, Facebook in particular. Within a week of that dress going viral, Ellen Degeneres had the dress and the makers and the buyer of it all on her show in America. It makes me wonder sometimes what I could post to get the attention of famous people. Another classic example was the Ice Bucket Challenge or the leaked celebrity photos that circulated because The Cloud was hacked. At the same time, we have to be careful with what we are posting, reblogging, tweeting and so on because once something is posted online, it then technically isn’t yours. Ever read the Terms and Conditions of the Facebook website? No one ever does let’s face it, but Facebook in their Terms and Conditions have stated that once the User posts a picture of something – it then does not belong to the individual , it belongs to Facebook! (https://www.facebook.com/legal/terms) Are you KIDDING me! Like seriously, so all of my year 9 selfies with my friends aren’t mine anymore?! WHAT. A. SHAME!

Does this really make a difference to everything? Not really, I didn’t know who controlled the media, I didn’t know who owned and I didn’t know about most of what I have spoken about until I actually went to the tutorials and lectures. Even though it doesn’t make a difference, it still matters – there is too much on the internet and in the media that the work doesn’t know about and it really should be considered as to what should and shouldn’t be shown and advertised. We should know the true story not the story that the media want us to hear.

References

How did the Nazis use propaganda? – The Holocaust Explained Website. 2015. How did the Nazis use propaganda? – The Holocaust Explained Website. [ONLINE] Available at: http://www.theholocaustexplained.org/ks4/the-nazification-of-germany/impact-of-the-nazi-state/how-did-the-nazis-use-propaganda/#.VRnFVfk0V8E. [Accessed 30 March 2015].

Facebook. 2015. Statement of Rights and Responsibilities. [ONLINE] Available: https://www.facebook.com/legal/terms. [Accessed 30 March 2015].

Is it a true image?

pic 2
http://www.prweek.com/article/1320276/brands-including-dove-jump-victorias-secret-perfect-body-backlash

When you look at this image do you see the perfect model shape that the media portrays or do you see the shape that it should be showing?

The media now days has access to far too many resources that allow images to be cut, edited and remade from its original image. How do you even know if it is a true image of a person or not? We are being led to believe that a skinny, beautiful looking model with no flaws is actually what she looks like, but in true fact, she has the pimples on her face, scars on her legs, no hip bones showing in real life. The media is portraying the wrong image – especially for younger girls looking at these types of media being published – magazines especially. There is no wondering in why girls (and guys) in today’s society feel self-conscious and ashamed of their body.

The image selected for this week’s (week 3’s) blog, shows women in today’s society of all shapes, colours and sizes. They seem happy and confident to be in their own body. They are wearing simple white bra and undies which could be seen as a purity or perfection in society. The fact that the image has writing on it saying “The Perfect Real Body” with the “Dove” company logo on it shows that the image could be a campaign image. It could be to promote a healthy body image to help women in particular with their body image to show confidence.

For some other people viewing this picture they could see it as an offensive image in terms of seeing ‘half naked women’ wearing a possible incorrect fitting of lingerie or find it not true because they don’t personally believe that that is THE perfect body image to have. For others they may just see a bunch of women being happy and could quite possibly think they are lesbian or gay.

This image could have been used in the 1950’s if they really wanted to, because back then, it was the true body image and the program Photoshop, was not discovered yet. Although they would not need to have the words “The Perfect Real Body” as this is what society saw already as perfect. It could be used in today’s society and it could be used in the future to show generations that this is a positive body image campaign that shows that people can be happy no matter what size, shape or colour they are.

The fact that Dove has used lots of difference shapes, sizes and coloured women, can help everyone in society as they would be able to connect with one of these women in seeing similarities. Although everyone has different interpretations of what a “perfect body image” is, it is important to consider what the media does to images in magazines and on TV etc. Some truly distort an image to the fact that they are not even recognisable in real life. Imagine the anxieties that the models would have if they go to a photo shoot, see the pictures and don’t even recognise themselves after all of the editing and photo shopping that has been done. It is not fair on the model and it is not fair on all of the viewers seeing a distorted imperfect picture of what they think is a perfect person.

Let me show you a little video that dove made to reassure girls viewing the media that no one is perfect. There are plenty more videos on YouTube out there showing how the media is betraying your perceptions of people as well – but here is just one.

https://www.youtube.com/watch?v=hibyAJOSW8U

The images are lying! As for this image – you can only hope they haven’t gotten skinner women to the photo shoot and photo shopped them to make them look bigger. How wrong can society get…?

References

Brands including Dove jump on Victoria’s Secret Perfect Body backlash | PR Week. 2015. Brands including Dove jump on Victoria’s Secret Perfect Body backlash | PR Week. [ONLINE] Available at:http://www.prweek.com/article/1320276/brands-including-dove-jump-victorias-secret-perfect-body-backlash. [Accessed 22 March 2015].

Dove – Evolution Commercial (higher quality) – YouTube. 2015. Dove – Evolution Commercial (higher quality) – YouTube. [ONLINE] Available at:https://www.youtube.com/watch?v=hibyAJOSW8U. [Accessed 22 March 2015].

Week 3 – What do you see and what do I see?

http://marjk.edublogs.org/category/science-fiction/
http://marjk.edublogs.org/category/science-fiction/

Most of us all know about the Hunger Games and the basic concept of it all. But when you really try to define what a picture is trying to say without knowing anything about it – it is important to understand what an image is really saying.

Let’s try something – ignore everything you know about The Hunger Games and just think what is truly in the picture. What do you see?

For me, I see – a young adult female with a bow and arrow wearing dark clothes in a forest. I also see the writing “The Hunger Games” in big writing and in smaller writing “May the odds be ever in your favour” and a bird in the circle with an arrow in its beak. Somewhat like it is trying to dodge the arrow and catches in while it is coming toward the bird.

The signified of this image makes the girl look like she is hunting for something in a forest like environment, although it is unsure what for and the bird along with the writing which captions the picture. You could leave the meaning at that if you know nothing about “The Hunger Games” but the reason I chose this, was because I do know about it and I could actually elaborate on something like this.

With the arrow pointing to the writing on the image, it leads your eyes to read the message “May the odds be ever in your favour”. Who’s favour, is it mine or yours? What odds? What’s happening? At this point, if you don’t know anything about the image, and you’re reading the famous line, you will defiantly be asking yourself those questions.

The dark colours and the bright writing tells you that something is happening to the girl, like she is trying to hide, and the writing may well be seen as the thoughts that she is having .

For those who truly don’t know what is happening within this picture, or even if you do, keep reading.

Let me introduce you to Katniss Everdeen otherwise known as Jennifer Lawrence in real life. The Hunger Games is a series movie that is based around “Tributes” being put into an arena and you have to stay alive as long as you can without being killed by the other people from other districts (Districts are like towns – but you don’t connect or associate with them). Katniss volunteered for a sister in the first  hunger games and won with Peeta Mellark from her district as they portrayed a “Love story”. The slogan of the Hunger Games is “May the odds be ever in your favour”.

Therefore Katniss is hunting to save her life and looking away from the screen as she is showing awareness to what is going on around her.

The symbol of the bird is a Mocking Jay. She chose this pin or broche at the towns markets the day that she was taken from her family to fight for her life. It is a Mocking Jay that is a symbol of protection – therefore it is protecting her.

I see this image or in other words – the whole book and movie to be outrageous as it about killing people to stay alive for your own good.  Don’t get me wrong, they are great movies and books series, I just think it’s a bit bizarre for someone to think that it was a good idea for people to be killing each other for their life. I wonder if it comes back to what we spoke about in week two – does the medias violence have an impact on the viewers?

References

Aquinas Reads | Science Fiction. 2015. Aquinas Reads | Science Fiction. [ONLINE] Available at: http://marjk.edublogs.org/category/science-fiction/. [Accessed 22 March 2015].

Are anxieties justified within and from the Media?

Week two of UOW – BCM110 discussed the theory of the media effects. It all started in the 18th and 19th century when Gothic novels took effect and mass media started to be produced along with the growth of literacy. For example the famous “Red Barn Murder” was introduced as broadways, plays, films, music, pottery and lots more.

Often something goes wrong between the media sending out a message and the message being received by the audience. This in the lecture was referred to as encoding and decoding. The sender encodes a message and the receiver decodes the message, and it is often not what is seen or meant to be – often having the message taken the wrong way. This is all to do with interpretation of what the receiver receives from the encoded message.

Current anxieties within the media are surrounding us every day. We may not realise it at all, we might not realise if we are a victim or are guilty of convicting these anxieties.

Cyber-bullying, cyber-stalking, anti-social behaviours, consumerism and loss of innocence are all anxieties that affect everyone, at least once or more in their life. These anxieties have surely affected everyone, even the most famous or just the plain, ordinary person on your feed.

Cyber bullying can be defined as bullying that takes place using electronic technology (http://www.stopbullying.gov/cyberbullying/what-is-it/) . Everyone has surely been a victim of cyber-bullying. If you haven’t been, 1. You’re lucky and 2. You must have been taught well how to stay away from trouble. It is one of the most serious anxieties that teenagers in particular have experienced. Statistics show that within Australia alone, 27% of primary school students and high school students have reported that they have been bullied in 2014, this is lower than 38% in 2006 (http://nobullying.com/bullying-statistics-in-australia/, 2015) , but is still incredibly high leaving many students and young adults vulnerable as there could be many more cases not reported. This leaves a negative impact on the individual that has been victimised to cyber bullying and can often leave the victim feeling, lonely, depressed and even suicidal at the worst. There has been an increase of known and reported suicides since cyber bullying has become a larger issue within the media.

When I asked the two girls I was babysitting (8 years and 10 years old) the other night, about what they thought of the media and the violence portrayed they gave me quite good answers surprising me – thinking why I didn’t think about this. I asked them a set of questions and explained the cultivation theory and this is what I got:

Question: Do you think the media impacts you when you see violence i.e. on the TV?

Answer: No, I don’t have the equipment like the swords and the magic powers (They were watching Merlin at the time on ABC3).

I then continued to ask them if they thought that their parents influenced them about the proper way to act and so on – the answer, a straight out “yes”.

I then found this very interesting and went on to ask why do you think children copy? They said because children are still learning and developing and they see these people on the television and in the media as role models.

“So then why don’t children copy cartoons?” I asked, “because cartoons are more interesting, entertaining and not realistic.”

These answers simply amazed me, I don’t know if it’s because I didn’t think they could answer me in such ways or even give me a good response, but I went on and explained the feral animal and emerging of innocence idea discussed in the BCM110 lecture and asked what they thought. Their response in terms of the ‘feral animal children’, “they have much higher energy levels” and now as I am writing this and I think about their answer, it makes sense – children now a days are not getting the activities and outside play that we would get as children. They come home and watch TV or play on their iPad or device compared to when we “generation Y” would come home, do our homework and go and play in the street until the street lights came on and we were lucky if we were allowed one hour on the internet. It’s all coming to me now, as it all unfolds at bed time.

I then continued to ask the girls about Road Runner and Coyote and whether or not this had an impact on their actions. They looked at my stunned like ‘what on earth – NO!’ They explained that Looney Tunes has a funny side which looses the idea of violence in the clips they watch AND that laughter gives off positive energy. My goodness, I don’t know where these girls pulled these ideas out of their head just before bed time, but they opened up a whole new world of my thoughts about the media and what they portray.

I have come to this theory that I want to leave with my readers to hear their thoughts:

If the media stops showing the violence around the world, will it all eventually stop? And what if we only show positive things within the media?

References

Bullying Statistics in Australia. 2015. Bullying Statistics in Australia. [ONLINE] Available at: http://nobullying.com/bullying-statistics-in-australia/. [Accessed 22 March 2015].

What is Cyberbullying | StopBullying.gov. 2015. What is Cyberbullying | StopBullying.gov. [ONLINE] Available at:http://www.stopbullying.gov/cyberbullying/what-is-it/. [Accessed 22 March 2015].

About the Author

G’day! Welcome to my blog! I’m Samantha – call me Sam!

2nd year Unimg_1786iversity Student at the University of Wollongong (Australia) – Studying a Bachelor of Communications & Media and Commerce.

I love travel – I have lived in the Netherlands for 6 months, travelled solo around New Zealand and worked abroad on a Summer camp in the United States of America

 

Aspiring to travel more, be a producer. I am an amateur photographer. You can check out my attempt at my “Creative editing” section on my blog.

You can follow me on Twitter at @SammScholte

I’m always open for constructive feedback,

Enjoy!